Is your ecommerce site getting its fair share of the $43 billion spent in online shopping each quarter? Not likely if you?re not actively monitoring your Key Performance Indicators (KPIs) such as cost per sale, cost per acquisition, and the lifetime value of a customer. One of the advantages of an ecommerce business is that the metrics can be very clearly defined if you analyze the data to gain actionable insights to help you increase sales, revenue, and profitability.
Is your ecommerce site getting its fair share of the $43 billion spent in online shopping each quarter? Not likely if you?re not actively monitoring your Key Performance Indicators (KPIs) such as cost per sale, cost per acquisition, and the lifetime value of a customer. One of the advantages of an ecommerce business is that the metrics can be very clearly defined if you analyze the data to gain actionable insights to help you increase sales, revenue, and profitability.
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